Better Collective Spotlight – Betarades’ five ways to boost YouTube performance
An established provider of free betting tips and valuable sports information, all created by a team of talented journalists, Betarades – part of the growing stable of Better Collective brands – has...
View ArticleBetter Collective Spotlight – BonusCodeBets – Using John Barnes to create...
A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a...
View ArticleBetter Collective Spotlight: Preparing for the biggest week in horse racing
Having described the Cheltenham Festival as “the biggest week in horse racing”, leading igaming affiliate Better Collective will provide its tipster community on bettingexpert.com with the best advice...
View ArticleBetter Collective Spotlight – Optimising CTA elements through Wettfreunde...
A known brand in the German language market, Wettfreunde is the go to place for in-depth match analysis, data based sports betting tips and outrights odds comparison. In March, the team launched an...
View ArticleBetter Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian...
Better Collective has been crowned Best In-House Team at the inaugural SEMrush Nordic Awards for the work between its in-house Organic Performance and Digital Intelligence teams on the optimisation of...
View ArticleBetter Collective Spotlight: Moving into DFS through RotoGrinders deal
Late last month, leading igaming affiliate Better Collective acquired a 60 per cent stake in RotoGrinders – the operator of news and information portals rotogrinders.com, pocketfives.com,...
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Better Collective Spotlight – Speltips.se first in mind and first in search...
For this month’s Better Collective Spotlight, SBC News took a closer look at Speltips.se, the flagship brand for Better Collective in Sweden. We asked Jesper Ribacka, Director of Better Collective...
View ArticleBetter Collective Spotlight: ‘Lead generation’ white label gamification on...
For this month’s Better Collective Spotlight, we returned to Betarades – a provider of sports insights and free betting tips in Greece – to look at its Tipster League product launched in February....
View ArticleBetter Collective Spotlight: Turning US-Bookies.com into the ultimate...
Michael Hageman, US Content Manager at Better Collective, and Victor Klein, one of the firm’s SEO Leads, combine to outline key information about one of Better Collective’s flagship US assets,...
View ArticleMorten Andersen, Better Collective: Why iGaming businesses must do their...
Morten Andersen, the all-time leader for number of games played in the National Football League (NFL), will be joining the Better Collective team in his role of Brand Ambassador at next week’s Global...
View ArticleBetter Collective Spotlight: Early signs of success for first Greek Bookmaker...
This month’s Better Collective Spotlight explores the “excellent opportunity” for Better Collective to build on the relationship it has with online bettors in Greece through launching the Greek...
View ArticleBetter Collective Spotlight: Improving the user experience through...
The launch of the new bettingexpert.com site has helped Better Collective to increase the user experience through personalised content for its users. Until recently, Better Collective’s betting-based...
View ArticleBenjamin Leander, Better Collective: The referee turned tipster driving safer...
Former Danish Superliga referee Benjamin Leander has agreed to an extended partnership deal with Better Collective, where he will continue in his role as an official brand ambassador for the firm’s...
View ArticleReading the weather: The ‘nerdy’ aspect to RotoGrinders analysis
For this month’s Better Collective Spotlight, we take a look at the weather. Yes, you read that right. The weather is one of the ‘nerdy’ aspects of the sports analysis on RotoGrinders.com, which helps...
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Can anyone top Trump? Better Collective’s part in the US presidential race
There’s still seven months to go but the US presidential race is already starting to hot up, as the ever divisive Donald Trump pushes for a second four-year term. For this month’s Better Collective...
View ArticleVirtuals and esports – what’s legal for the US market?
For the latest Better Collective Spotlight, we asked USBets.com to explain what is legal in terms of virtual sports and esports in the US, before Better Collective outlined how it is adapting to this...
View ArticleHome struggles support higher odds as Bundesliga returns
There were higher odds than normal for the home teams as the Bundesliga season resumed in Germany, a trend likely to be reinforced after just one of the teams went on to win. That was a key finding...
View Article‘Better for Bettors’: Better Collective’s formalised approach to sustainable...
For this month’s Better Collective Spotlight, we spoke to Christina Thomsen (pictured above), Head of Investor Relations (IR) and Corporate Social Responsibility (CSR) at Better Collective. We asked...
View ArticleBetter Collective Spotlight: How Betarades.gr is driving engagement through...
For this month’s Better Collective spotlight, SBC had a chat with Kyriakos Fourniadis, Director Greece & Romania and Theo Riganis, Director of Thessaloniki from Better Collective’s Greek flagship...
View ArticleBetter Collective Spotlight: Why operators should invest in CS:GO betting...
For this month’s Better Collective Spotlight, SBC spoke to Henrik Lykkesteen, the firm’s senior vice president of product and global operations, to look into Better Collective’s longer term view and...
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